Traffic sources
Traffic sources and UTM campaigns
A traffic source shows where a visit came from. UTM parameters give a campaign a controlled name when they are present in the link.
Referrer
See the referring page and derived source type.
The tracker sends the referrer when available. The collection endpoint classifies a source type such as direct, search, social, email, paid, referral or campaign.
UTM
Keep campaign names consistent.
UTM source names the source, medium the channel and campaign the campaign. Content and term can distinguish an ad variant or search term. Consistent naming keeps one campaign on one report row.
Decision
Keep source volumes and goal counts separate.
The dashboard shows source and page volumes plus site-wide goal counts for the selected period in separate views. It does not currently show which source or page produced a goal; that comparison requires separate analysis.