Guides

Guides to understanding website analytics

Start with a measurement question. Each guide defines one topic and points to the matching product page.

Choose a topic

Cookieless analytics

What does cookieless website analytics mean?

Cookieless analytics does not set analytics cookies. Learn what the term says about measurement and what it cannot decide for an entire website.

Privacy fundamentals

Start with purpose, minimise data and explain processing transparently. Product technical facts are not a legal conclusion by themselves.

Measurement fundamentals

Organize pageviews, traffic sources, UTM campaigns and goals into separate website measurement questions.